Monday, April 7, 2014

Tell Me Why It's Delicious Fashion

So a little while ago, a new collab started. Oh yes, we're talking about Toheart. Unfortunately, we never got to review their first single, Delicious. Ah, tragedy. But this week we got a new opportunity! Key and Woohyun just came out with their second single, Tell Me Why, so we're going to talk about both!

Delicious was posted on March 10th, 2014 and had 1,644,654 views by April 6th, and Tell Me Why was posted on April 6th, 2014 and had 150,034 views the next day.

Em: I'm in love with this collab! Key and Woohyun can both rock really unique looks, which are always fun to talk about. Their first foray into style came in the form of some really creative suits, but they didn't stop there...the pair also wore everything from cute sweaters to pajamas! Everything was bold and playful, and the whole video was full of energy.
sweater weather!
cute and casual t-shirt and jacket combo
Ruby: Tell Me Why is not at all similar to Delicious. There are some common threads in the type of styling, street clothes with a high fashion twist for instance. But at the end of the day these videos are super different. Tell Me Why is soft fabrics in pale colors, loose cuts and understated accessories. The whole video took on a very ethereal feel, even in the scenes where he was awake. There was something so sweet about the gentle, tender quality of the styling in this video.
ethereal couple
soft and sleepy sweater
Partners in Crime
Do you have a roommate or a really close friend that you just do EVERYTHING with? I mean EVERYTHING? Maybe at this point you might as well be twins. In that case, its about time to get matching outfits. You heard me. Just watch the new collab from SM Town demonstrate how to look good together!

A Night on the Town - if they're going to be your wingman/wingwoman, you guys might as well match! Be bold though...so you can always find each other even in a crowd.

All Business - If you happen to be at a formal function together, make sure you look equally fanciful! A dapper duo packs twice the punch.


Just casual - Jeans and a white t-shirt works with anyone's wardrobe...you might even end up wearing them at the same time by accident!

Loud and Lively - if you guys are competing for the same girl, you might want to try to outdo each other in bright patterns. Be careful, though...the right accessories can make or break a look.



Now Key and Woohyun both belong to other groups with super distinct characters, but what will the future of their subunit look like? Lets throw these two videos into the concept blender and find out.

what are the ingredients in these two videos from ToHeart?

1) Innocence and sincerity

Both videos feature an innocent approach. The pajamas and bathrobes seem very child-like while the soft colors and textures feel very true to life and not pretentious at all.

2) Pop colors and vibrant pieces

These videos aren't boring and milquetoast. They mix in bright colors and pop accessories which breathe some life and sassiness into their subunit.

3) Clean lines and sleek styling

Both videos feature clothing that looks sleek, current and on trend. They look like they walked out of a magazine shoot and into everyday life. There is something very clean and professional about their concepts.

BLEND IT UP GRAPHIC

The end result: ToHeart are flower-boy fashionistas with honest hearts of gold.

#sprinkleofglitter
#meninsuits
#lacemeup

#sprinkleofglitter since both boys sported earrings, it seems fair to mention the lovely jewelry we've seen this year. SNSD's Mr. Mr. was a particularly good example of extravagent earrings. We see it less in men's fashion, but there's still enough to talk about. There are also a lot of example of mismatched, which is cool.
hi I'm Key and I'm unfairly gorgeous
coral-like earring...I mean, why not?
#meninsuits it feels like we can't get a video WITHOUT guys in suits at this point. You would've thought they had come up with everything, but apparently not. Last week's Super Junior M's Swing was full of them (though much more professional). MBLAQ also had a recent suit-heavy video called Be a Man.
bowties for added pizazz
back off ladies, SJM is here
manly man man men in Be a Man
#lacemeup is a tag often seen on this blog. Ladies this year have been loving the lace and we've seen it all over the place. This dress actually looked eerily similar to one from Ladie's Code mv for So Wonderful. And there are many more examples.

Em: The fact that its only a pair means that the stylists can be a lot more creative with their work. While large groups are difficult to handle with loud patterns, two is just enough to work. I especially liked the hairstyles they both had...I'm impressed that they managed to dye Key's hair to literally match his outfit. There was also a lot of variety. The pajamas were funny...unlike Nu'est's Sleeptalking, they didn't try to make them super fashionable, which I was a little surprised about. All in all, fun video, and I can't wait to see more from them.
just t-shirts and shorts to sleep in! unheard of!
the sass is overwhelming
my name is woohyun and I like loud suits
Ruby: Both videos were awesome, but there was just something so intoxicatingly sweet about Tell me Why. The color palette was beautiful and really contributed to the theme of the overall video. There was a light hand with accessories which kept the light, dream-like atmosphere alive. That being said the pieces in the video are on trend from Spring. They manage to look comforting and soft and like they just walked off the pages of a magazine.
delicate, timeless shoes
simple, clean, beautiful details
dreamy suits

sleepy idols are adorable idols

there were boats and fluffy clouds and why don't my dreams look like that.

So which one was your favorite? Are you happy with the collab too? Which aesthetic do you prefer with the duo? Let us know!

<3 Ruby & Em

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