Monday, July 8, 2013

Icon(ic) Rockstar Style

Usually we stick with the big name groups, but I just couldn't resist suggesting this funk-ed up and whacked out music video when I found it... So pack your bags and get ready for an acid trip with
Icon- Rockstar 
This video came out on June 30th 2013 and had 117,918 views as of Sunday July 7th.

Overall impression:
Em: So this video was awesome. Here we were, wondering what to do for this week’s MV, and Ruby came across Icon and his new song Rockstar. What’s not to love? No Min Woo is cast as a gamer who falls into a video game and becomes a rockstar, and his clothing fits the part, with a low cut graphic tank top, a ton of gold jewelry, dark skinny jeans, and futuristic shoes. He also has another outfit that’s very similar in style, with a bedazzled baseball cap to complete the look. His transformation into a futuristic rocker is completed when he finds his band members, who have fitting accessories like a red Mohawk and epic sunglasses. There’s also a super dramatic red cape outfit. 
'Scuse me, move along folks, nothing to see here.... 
Sailor Rockstar.... wrong again right?
my flowing red cape, because that is what all great warriors wear

Ruby: Yeah, the whole video is a rocker gamer fusion that I think really resonates with pop-fashion right now. Min Woo plays the lead rockstar, with a ninja and a futuristic warrior by his side. Pretty awesome tag-teaming, I think. Probably the best part in my opinion though, is that he designed all of this himself. He picked the outfits and the styling, along with having written and produced the song. I think it really benefited from a pair of fresh eyes. It felt new, different and super funky, which are all huge pluses in my book.

decked out hats, graphic tanks and a very happy wrist guard


Other promotional Materials:
Em: They had a lovely photoshoot shot for a teaser featuring the bandmembers in their outfits from the MV and Noh Min Woo in a much simpler outfit. I liked that they gave hints at the MV without giving it all away…it was cool enough to want to watch the video, but didn’t reveal the best part (his outfits). Also, the one on the left looks like a ninja. The video teaser had him in one of the outfits from the MV (the baseball cap one) playing one of his guitars. 
Ruby: He’s performed some stages and its been pretty consistent. His band, the drummer and synth player, stay pretty consistent, wearing the same hair, clothes and even makeup from the mv (love the lipstick, boys). Min Woo himself seems to have changed it up, but kept within the themes. I mean, leggings and high socks are an interesting fashion choice for a dude, but I guess if you can pull it off (….min woo.), then its up to you… But in all seriousness, super cool. Super different. Gotta love it.
Leggings and sport socks? I guess if you've got the goods....? 
Yo Bro, I think the aliens are here, got your silver lipstick on?
Continuity:
Em: No complaints about the continuity in this, not because the outfits weren’t all different, but because the concept they chose framed the choices well. There was a baggy sweatshirt and giant glasses in the beginning, but it fit with the storyline of him as a gamer. The dramatic red swoopy outfit matches with the final boss battle idea as his final, most fantastical transformation. His choice of guitar for that outfit was a little odd though, it looked really acoustic (I’m counting it as an accessory in this case) and the idea of an acoustic guitar in this context makes no sense.
Pre transformation gamer get up

That sir is an acoustic guitar....
Ruby: As we’ve talked about before, concept can give a band a lot of wiggle room in fashion choices. By playing it up as a video game, it gave continuity to the really different clothing choices that they made…. I also think that the simplicity helped. There are only 3 of them, and only Min Woo really changed clothes. The things he wore were really all over the map, but it was the map for the same video game, so I guess it worked.
The three video game characters gearing up for action!


Band’s Overall Image:
Em: WELL. This was an amusing one. This was No Min Woo’s first single album, but he has been in a band before. TRAX, actually. In fact, he was Rose. I mean, it’s not that he hasn’t done futuristic or rockstar-esque looks before, he just did it a little differently before. Okay he was completely unrecognizable. GOOGLE IT.
Trax, can you find No Min Woo?

Yeah, that one's Rose. Aka No Min Woo....
Ruby: No, really, GOOGLE IT. PLEASEEEEE. More recently, he’s been acting and toned down his image a lot. He actually has ramped it back up into the weird factor for this comeback, and I really appreciate it. Not that I want our pouty, blonde-blowout beauty back… but seeing that he’s matured without losing the funky, unashamed side of kpop-fashion makes me happy. Also, how are you 27. This isn’t fair.
A recent shot of Min Woo during his acting career 
A little eye jewel tucked into a whole lotta eyeliner, quirky, but not Rose.
Trends in K-POP:
Em: One of the things I’d seen before in this MV was the red cloak. A different one showed up in Junsu’s Tarantellegra, and it worked really well at the time because of the way it moved while dancing and the color. It also looks pretty fantastical, which is fun to see in MVs.  Another thing this reminded me of was G-Dragon. I know, trends are usually trends in clothing, but G-Dragon’s style is almost a trend in itself since it’s so distinctive, and I think Icon was channeling it to some extent (without attempting to copy). For instance, Noh Min Woo has a few different hairstyles that I think GD would actually have (which is saying something if you’ve seen his hair).
GD from BIGBANG's "Fantastic Baby"
Junsu (Xia) in Tarantellegra
and his red cape!
Ruby: Surreal settings carry through a lot of recent kpop like Exo’s comebacks and VIXX’s work as well. Sweet Dream by MFBTY also plays the surrealist card very well, and although the approaches are different, I think they’re both really cool. Bands with instruments tend to operate differently as well. Although Icon took a really unique approach, I think there are some similarities between them and LEDApple from songs like Time is Up, which relies on comic book styling and video editing.
A slightly surreal shot from MFBTY's "Sweet Dream" with a car-bed.

Cartoon wings from LEDApple's "Time is up"

Conclusion:
Em: Overall, this was wonderful. Quirky, off-the-wall style that was still accessible enough to appreciate. This is what I like to see in kpop fashion. Also, major props to the artist who not only produced the music but also the fashion…no wonder it had such a distinctive style. He designed what he wanted and then actually wore it...no wonder it worked. He also has insane attention to detail…did you notice he had one of his nails done?  I hope to see him make more MVs in the future.
I see you and your bedazzled fingernail, Min Woo.

Ruby: I think I would have to give this video props no matter what just because the artist styled it. I mean I think it works so well with the song and concept because the same brain created it all. Beyond that, I loved the creativity and the energy in the clothes. They really used them to their full potential to create characters and story-lines that didn’t need extra explanation. It was zaney and visually assaulting and just really fun to watch. As we dug deeper there were just these amazing wonky details that popped up, like the lipstick or the flashlights on one jacket. Not everything in it was brilliant, but it was just too fun to resist.
Jacket with flashlights? Great! They're like headlights for you shoulders.
quirky and different, keep it up no min woo!



Daily Dose of Daebak:

Backup dancers done right.

Car safety lessons with Icon….



(ruby is totally breaking the rules, but the creepy dolls couldn’t not be here….)


Leave us a comment and tell us what character you'd like to be in MinWoo's rockstar video game!!!! Or just leave us some lovin'....
Em is taking some time off and will be gone for 4 weeks (AND SHE WILL BE MUCH MISSED) 
in light of this fact, there will be a very very special guest admin.... 
Please welcome Matt! He will hopefully be able to help out for the next few weeks. 
<3 Ruby and Em

2 comments:

  1. Great write up. And I agree, a lot of respect is drawn from the fact that he has done this all himself. He has taken the "do you" mentality and made it his own
    Beatsandsheets.com

    ReplyDelete
    Replies
    1. Sorry this took us so long to get to -.-'
      Thanks so much for your comment!
      It's great to see the artists own personal fashion in their mv!

      Thanks for reading! :)

      Delete