Monday, May 13, 2013

Tea and Fashion Advice with Hello Venus

This weeks review is a tad-bit unexpected! So go grab yourself a cup of tea and a little bit of love potion and settle in to talk about:
Would you Stay for Tea- Hello Venus!
This super cute, super cheery song had 246,866 views as of May 14th, 2013. If you haven't seen this little ray of sunshine, watch it here: IT'S SO CUTE I WANT TO PUKE RAINBOWS.


Overall impression:
Em: The lovely thing about the fashion in this video was the cleanness of it all. The colors were simple and bright and springy, with lots of simple and pretty dresses and skirts. Some of the clothing was edging on childlike (AEGYOOOO) to fit the plotline of the girls not getting kissed. There were some bold patterns, but the simplicity of the outfits meant they still weren’t overwhelming. The main outfit was the checkered dresses in black or primary colors, paired with simple nude heels that didn’t distract from the pattern.

Adorable picnic blanket dresses complete with little shorts for modesty

Ruby: I agree. I love it when videos reflect the season they’re being released in. In the mélange of videos recently that are super sexy or more winter clothes, it’s really nice to see some fresh springy ideas that are appropriate for work or school or family time. You can’t wear a lace corset to your math final or your cousin’s graduation party, but anything in this video would work in those situations.
Still from 9Muses "Wild" MV. She looks great, but Grandma might not approve...

Maybe less sexy than others, but definitely
extended family, small children and judgy teacher approved.


Other promotional Materials:
Em: Teasers basically did screenshots from the mv, so nothing new there. In the stages, outfits were taken directly from the mv, and I saw the same simple patterned dress with the same heels. It gave a nice continuity with the mv, and I think continuing the same theme made the style stronger—it matched with the bold simplicity and didn’t complicate the style. Their actual comeback stage had a little variation, using pastel pinks and blues for the patterns on the dresses, but it was essentially the same.

Teasers, simple and clean, just like the MV
Come back stage with cute pink and blue checkered dresses

Ruby: I liked the teasers, bright and pastel-colored and super simple. They felt very tangible and real. There was a constant minty green color throughout the teasers and the mv that matches the album title and it just seems to appropriate. Spring green, a dash of pink or yellow and a cup of tea. Feels like springtime.

album cover, minty fresh
another set of super wearable outfits, HELLLLLLLO venus. ;)

Continuity:
Em: The video was really consistent in aesthetic. Though the dresses had a little bit of color and pattern variation, all of the dance outfits had enough in common that it looked cohesive. The outfits during the acting scenes were a little more different, and they seemed to vary based on person, but they still kept to the same aesthetic for the most part. There was even more continuity for each person, since their variations on the theme all varied in a similar way, giving them character while still making them part of the band.

Cohesive and cute!

a unique look for Alice

Ruby: The video was almost too similar. I would have appreciated a little bit of a breakup. Like those yellow dresses. Icky. Too similar and its starts to feel weird and overworked. Some outfits diverged a little bit. The real magic here was found in the details, daisy buttons, nude heels with a color stripe on the inside, a yellow bow ring. Each added a little dab of personality and uniqueness without whacking you over the head with their cutesy, girly-ness. Plus all of these are also great ideas for spring/summer.

The yellow dresses were a tad bit overwhelming.... 
FLOWER BUTTONS.

color striped heel
bow rings and glittery nails, unique but subtle and pretty too
Band’s Overall Image:
Em: Hello Venus uses a lot of beautiful, bright colors in their promotions. They focus on cuteness and prettiness rather than, say, sexiness or badassery. This promotion was fairly consistent with their previous songs and fit nicely with their image.

Pink and Fluffy 

Ruby: I dunno, I think there are some notable differences between their last two promotions and their first. To be honest, when they first debuted I was turned off by the extremely short skirts they wore. It felt like they were using cutesy sex as their image and that weirded me out a bit. But with this and their last promotion they really moved towards super wearable, age appropriate clothing. It’s really nice to see a group promoting being sexy and cute without going overboard.

Hello Venus debut promotions, little skirts and barely there shorts abound!
now, long skirts and sweaters, still cute but now with class!

Trends in K-POP:
Em: Pretty and aegyo have been staples of kpop for awhile, so the basis was nothing new. Its nice to see a prettier theme now, though, since we’ve been seeing a lot of groups that are going for a more mature look and changing their image. Its also nice to see legitimately wearable fashion. Hello Venus does a good job with the themes they picked.
cutiepie.


nice blue outfit, springy and fresh

Ruby: Rather new girl group, aegyo all the way. It’s not surprising, but they did it well. Recently girl groups have shifted towards super sexy or almost a harajuku level of over-accessorized aegyo. It’s nice to see something more Secret ‘Shy Boy’ esque. Its not new, but it's a real hallmark of the industry and I’d like to see it stick around a bit.

a game-symbol skirt adds a fun kick to a pretty yellow blouse

Secret "Shy Boy" promotions
Conclusion:
Em: Lots of great, wearable outfits, a nice aesthetic, and a cohesive image…good job Hello Venus. While it might not have been groundbreaking, the overall consistency and effect of the outfit choices made it all just generally well done. They win points. Side note…their hair works really well. I liked the variations, it gave each member more personality, and they were even matched with the outfits chosen. Overall, they did well!
 
each hairstyle is really different, adding to the personality of each member
Ruby: I do love the hair, the makeup was a little odd in this video. (its not cute when you can count the eyelashes, ladies) I agree. Not earth shattering fashion defying magic, but there’s something to be said for some good wholesome kpop aegyo. And it worked. It was believable, so points to Hello Venus for keeping it real. Before I wasn’t so keen on them, but now I will keep my eye on Hello Venus.
 
STOP WITH THE LASHES
I bet that whole rack behind you is full of adorable dresses...
Daily Dose of Daebak:

SCIENCE. THIS IS WHAT SCIENCE IS PEOPLE.

WHO SITS IN THE CAR AND WATCHES PEOPLE MAKE OUT.  REALLY GUYS. NOT A ROMANTIC DATE. But props to hello venus for putting a make out scene in a video about like puppies and kitties and rainbows and daisies.





What style are you planning on showing off this summer?
let us know! and tell us who we should do for next week!
t-ara? 4minute? b1a4?
talk to us^^

Ruby and Em 

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