Shining SHINee!!!! With their recent come back, DREAM GIRL!
The video came out on February 19th and as of March 6th, had 3,237,832 views.
If you haven't seen the zany wonderfulness, check it out here, CLICK^.^
ON TO THE REVIEW:
OVERALL WE THOUGHT:
Ruby: They seem to have gone for a very dream-like feel
throughout, especially if you look at the teasers, using an almost
alice-in-wonderlandy discombobulated style. There was a plethora of styles and
patterns that clashed and fought for the eye throughout the video. Throw in
some weird, out of place accessories and the concept takes form. There was an
emphasis on business cut styles, which suited
them well.
Em: PUNS. It was
very alice-in-wonderland-esque, with lots of lovely strangeness. The patterns
were often disorienting, and some of the colors looked childish, though the
video was prevented from being childish by the styles of the outfits and the
contrasting suits.
Ruby: Except maybe that ONE outfit of Taemin’s. Where did they even find that collar?
Ruby: They seem to have stuck with the suits for the Dream
Girl stages and opted for more casual, mismatched clothing for Beautiful. They
seem to be experimenting with layering pants…. its…. interesting. The teasers
really emphasized dream like settings but were mostly done in black and white,
making the insanely colored ensembles seem much tamer.
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Taemin's pants and shorts combo for a Beautiful stage. |
Em: Agreed. Outfits seemed to either be an intentional
clashing of patterns or all one really intense pattern. Everything was
in-your-face, I-can-look-good-in-anything-just-watch-me. They did a bit of that
in Sherlock but the colors were softer so it looked more purposefully random
than purposefully offensive (while still looking good).
Ruby: Recently in SNSD’s I Got A Boy, there was so much
going on it was serious sensory overload. SHINee walked that fine line in this
music video with a view pieces so absurd I wasn’t sure what to make of them.
(*cough*pencilpants?*ahem*) That many patterns and clashing colors should have
looked messy and disorganized, channeling f(x)’s
my-closet-full-of-unicorns-threw-up-on-me feel. But in typical SHINee fashion
they managed to look put together and consistent throughout the video. The
black and white patterned suits were a nice contrast to their colorful hipster-coveted
counterparts.
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Don't worry Jjong, you pants confuse us too. |
Em: It was a little disorienting when they switched from the
typical kpop “glowy box” to the awesome Victorian setup, they were such
opposites. I would have preferred if the suits were there but in a different
setting…I thought they would go better in something less
neon-lights-super-junior and classier with a twist. Despite the colors being
all over the place, there was continuity in their intensity and flavor, so it
worked as a whole.
Ruby: SHINee has undergone several major changes within
their last few Korean comebacks. Initially, they were famous for their cutsy
boy images, dabbling into the sexier side of things later in their careers with
Ring Ding Dong. But with Lucifer there was the biggest change and then Sherlock
followed that up with its ‘European’ (hippy-prostitute) concept. It seems that
they have really and truly departed from their adorable origins. But they are
getting older, and sexier, so it's a welcome change, in some ways. Its nice to
see them back in brighter colors again with some elements of that ‘Shinee
style’ of bright pants and oversized shirts. Personally, I will always miss
Taemin’s long hair. RIP Hair Extensions.
Em: Total agreement.
Hair extensions need to make their own glorious comeback. I know he’s
taeMAN now but who cares. I’m glad they still kind of avoided the cutesy boy
image in this, though they’re straying closer to it since Lucifer era. Shinee
does sexy too well to go back to cutesy.
Ruby: SM seems to be moving a lot of their groups towards
the more discombobulated style with a bajillion accessories and every color
they could think up. Also, funky suits, as I’ve mentioned, seem to be a trend.
Inifinte H and TVXQ! have both been spotted in them in recent promotions.
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TVXQ! and Infinite H modeling some other interesting suit variations.... |
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Boyfriend. Taking the term 'flower boy' to whole new levels. |
AND IN CONCLUSION.......
Ruby: Cool concept. It falls between Sherlock and SHINee’s
older promotions, which is fun for long time fans while still moving forward to
attract new fans. They’re getting older, images need to change, and I like the
direction this is going in.
Em: Recognizably Shinee but creative and new…super approval.
PENCIL PANTS. THEY ARE PENCILS, BUT PANTS. FORGET PENCIL
SKIRTS, FORGET SKINNY JEANS, PENCIL PANTS HAVE ARRIVED.
And Key’s hair, which makes his cheekbones look fantastic.
Please leave us some love in the comments and suggest videos for the future!
QUESTION:
What did you think was the craziest outfit in the mv?
<3 Ruby and Em
QUESTION:
What did you think was the craziest outfit in the mv?
<3 Ruby and Em